Last week I
was doing my final English class project for this year, it consisted in an
organized trip around Scotland, when I was doing it, I has to book a room in
Inverness, a town pretty close from Ness Lake ( or Loch Ness like Scottish
people named ) and I saw that exist a lot and a lot of tours around the Loch
Ness, obviously because presumably Nessie, the mythological animal that lives
inside them, is still diving in those cold water. In fact, this is the main case
that how a curiosity can become a business.
Nessie
history start in the typical Scottish tavern, anybody know where, maybe in a
town next to the loch, or in Inverness, maybe in a Britain city, the important
is that the fishermen who use to fish in this lake explains to the others that
they saw a giant animal diving around them, along decades, a lot of people told
that they saw the monster as well. The legend was growing when a photo, in 1934
showing Nessie’s head and neck, alarms the people becoming Nessie in a
superstar, everyone wanted to see it and start to travel to Inverness, the
biggest city close from the Lake.
In this
moment, some businessman has the vision, they had to build hostels, hotels,
make tours around the lake. This kind of business still working nowadays even
that everyone knows that the picture made in 1934 is a big fake, even studies
who prove that Nessie or their offal doesn’t exist. Exist a lot of tours, for
different prices, for different hours of duration, for different kinds of ship,
there are tours for 1 hour to 6 hours, from 10euros to 60, with a boat or with
cruise the offer is really huge. Nessie is famous, it was made a lot of
merchandising around this animal, were doing films and cartoon series, they
introduce in our minds as a real phenomenon.
Anyway, the
Loch Ness is a magic place, not for Nessie, is located in the amazing Britain
highlands, is the second one bigger lake in Scotland, and has more water than
all England and Wales lakes at once. With impressive landscapes, mix of
colours, a medieval mid-ruins castle just in the coast of them, and with the characteristically Scottish weather. Loch Ness suggests
us that we are in the medieval age, and for me, this is the main attractive
about the lake.
Long time ago, Nessie kiss me in my dreams.
ResponderEliminarIt's a beautiful place, btw.
what a interesting topic!! i have never thought the relation about the legend of Loch Ness and marketing..
ResponderEliminarMarketing are everywhere, and with our blog we want to show that you can take advantatge of everything while you have good business vision and good ideas.
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